Senator Files Bill to Institutionalize Long-Term Tourism Campaign Slogan

Senator Erwin Tulfo has filed a bill proposing to institutionalize a long-term tourism campaign slogan for the Philippines, aiming for a minimum 15-year tenure regardless of administration changes. The move seeks to prevent brand dilution and resource wastage from frequent slogan shifts, referencing past campaigns like "It's More Fun in the Philippines" and "Love the Philippines."