MINISO Opens First MINISO FRIENDS Store in Ho Chi Minh City, Marking 10th Anniversary in Vietnam

MINISO has opened its first 'MINISO FRIENDS' flagship store in Vietnam at Van Hanh Mall in Ho Chi Minh City, commemorating its 10th anniversary in the Vietnamese market. The new store offers an immersive, IP-driven retail experience, with approximately 70% of its product assortment dedicated to popular intellectual property, introducing a novel shopping concept to Vietnamese consumers.