Royal Project's Avocado Ice Cream Sells 40,000 Cups in 12 Days

The "Ultra Smooth Avocado Ice Cream" developed by Thailand's Royal Project has achieved an astonishing sales figure of 40,000 cups in just 12 days since its market launch. This success demonstrates the strong consumer interest in high-quality processed agricultural products within Thailand and reaffirms the trust and brand power that the Royal Project has cultivated over many years. The Royal Project is one of the royal initiatives championed by the late King Bhumibol Adulyadej, aiming to improve the livelihoods of hill tribe communities and promote sustainable agriculture. It actively engages not only in the production of high-quality agricultural products but also in the development and sale of value-added processed goods, with the "Avocado Ice Cream" being its latest success story. Avocado cultivation has been growing in popularity in Thailand in recent years, and its consumption has increased with rising health consciousness. The ice cream, leveraging the fruit's creamy texture and unique flavor, appears to be well-received by Thai consumers. This sales performance reflects the current trend of Thai agriculture expanding into new markets through processing and sales channels, moving beyond its role as a primary industry. Source: MGR Online (Business)