Zalo Video Connects Creators and Viewers with Mid-Autumn Festival Content

Zalo Video, a prominent social media platform in Vietnam, successfully fostered active engagement between creators and viewers through its "Mid-Autumn Moments" campaign held from September 23 to 25, attracting thousands of festival-themed short clips. The campaign provided a vibrant canvas for digital creators to narrate cultural traditions and spread festive cheer through dynamic short videos. The platform was populated with a diverse visual feast, featuring glittering landmarks adorned with holiday decor, time-honored heritage crafts like handmade lanterns, and creative seasonal culinary recipes. Thu Huyen, a 27-year-old office professional in Ho Chi Minh City, shared her experience watching Zalo Video during her lunch breaks: "I love baking and cooking, so I really enjoy following mooncake tutorials on Zalo Video. This season, I tried making traditional baked mooncakes based on these guides and brought them to the office. My colleagues loved them." Content creator Ton Lon Ton (Nguyen Toan), passionate about traditional heritage, made a special visit to Phu Binh lantern village in Ho Chi Minh City. There, he documented the craft of shaping shimmering cellophane lanterns into fish, boats, and rabbits—nostalgic toys that have found their way into the hands of generations of southern children. His cultural heritage videos attracted tens of thousands of views on the platform. "Zalo Video makes folklore and heritage feel vivid and relatable to the younger generation," he explained. "I hope each frame and story rekindles treasured childhood memories and strengthens family bonds during this harvest moon." Focusing on culinary lifestyle, the creator behind Bep Ben Suon Doi captivated audiences with a mesmerizing tutorial on thousand-layer mooncakes, earning hundreds of thousands of views. Crafted with meticulous framing and accessible instructions, the video blended time-tested Vietnamese tastes with fresh, contemporary flair. "I hope to share the richness of our culinary heritage through Zalo Video. Beyond offering a space for connection, the platform’s team actively encourages and champions creators," the creator of Bep Ben Suon Doi noted, adding his personal wish for a peaceful season for his central Vietnam homeland. The "Mid-Autumn Moments" initiative extends a growing lineup of positive, practical lifestyle content on Zalo Video. Users can follow diverse topical series during major milestones such as National Day, Lunar New Year, the Vu Lan filial piety festival, and Vietnamese Women’s Day. These campaigns foster an inspiring playground for digital storytellers while celebrating the culture, landscapes, and people of Vietnam.