Thai SELECT Festival in NYC a Success, Boosting Thai Food's Soft Power Globally

Thailand's Department of International Trade Promotion (DITP) announced the successful conclusion of the "Thai SELECT Festival 2026" held in New York. This event underscored the potential of Thai cuisine as a soft power and aimed to increase global consumer awareness of the "Thai SELECT" brand. The festival is positioned as a key initiative to strengthen the competitiveness of Thai food in the international market and boost exports. By organizing the event in a major global city like New York, it provided an opportunity to directly convey the appeal of Thai cuisine to consumers from diverse cultural backgrounds. Thai SELECT is a certification brand awarded to high-quality Thai restaurants and food products that adhere to authentic Thai ingredients and cooking methods. This certification system allows consumers to enjoy genuine Thai flavors with confidence. The festival is expected to further enhance the value of this certification and accelerate the global expansion of the Thai SELECT brand.