Inochi Shifts from Product Brand to Lifestyle Brand, Enhancing Living Space Solutions
Vietnamese household goods manufacturer Inochi has shifted its strategy from offering individual products to becoming a "lifestyle brand" that provides integrated living space solutions tailored to customers' lifestyles. Building on quality and functionality, it is emphasizing design and experience in product development and sales strategies to meet consumer needs.
Read up to 3 eligible full articles per Japan day (JST) for free
Create a free account to open up to 3 eligible full articles per Japan calendar day (JST). Headlines and summaries remain available across ASEAN 7.
Related articles
- Mysterious Lights Over Northern Vietnam and Socio-Economic Developments
Mysterious lights observed over northern Vietnam coincide with a range of socio-economic developments, including a crackdown on fake fertilizer sales, employment issues, and reforms in medical emergency response. The trial of a businesswoman accused in the fake fertilizer scheme and efforts to protect workers' rights are particularly noteworthy.
- Delivery Driver Returns VND39 Million to Woman En Route to Bridal Makeup Session
In Ho Chi Minh City, delivery driver Nguyen Van Hung found and returned VND39 million (approximately $1,600 USD) dropped by a woman reportedly on her way to a bridal makeup session. The woman expressed her gratitude.
- Mysterious Light in Northern Vietnam Sky Identified as Large Meteor by Experts
A luminous phenomenon observed in the sky over northern Vietnam on the night of November 1st has been identified by astronomical experts as "very likely a large meteor, brighter than usual." The event was widely shared on social media, sparking public interest.
- Vietnam Encourages Early Tet Bonuses to Protect Workers' Rights
The Ho Chi Minh City Labor Federation is encouraging businesses to pay Tet (Lunar New Year) bonuses and wages in advance. This initiative aims to protect workers' rights and prevent disputes, urging early disclosure of plans for the Đinh Mùi year (2027) Tet bonus.