10 Vietnamese Cities See Tourism Revenue Exceed VND 1 Trillion During National Day Holiday

During Vietnam's five-day National Day holiday (August 29 - September 2), the country saw a significant increase in tourist numbers, with most provinces and cities experiencing growth of over 30% compared to the same period last year. Ten provinces and cities, including Hanoi, Ho Chi Minh City, Da Nang, Khanh Hoa, Lao Cai, Quang Ninh, Hue, Hai Phong, Lam Dong, and Ninh Binh, reported tourism revenue exceeding VND 1 trillion (approximately $42 million USD). Hanoi, Ho Chi Minh City, and Da Nang continued to lead the nation, each earning over VND 3 trillion. While Hanoi's visitor numbers and revenue decreased compared to 2025, a year marked by the 80th anniversary of National Day which attracted record crowds, the city still recorded an 82% increase in visitors and a 31% rise in revenue compared to 2024. Hue City showed the most remarkable growth, with revenue increasing by approximately 383% while visitor numbers rose by 230%. This significant revenue growth, outpacing visitor numbers, suggests a strong increase in average spending per tourist, driven by major festivals, free admission to historical sites, and cultural-sporting events that attracted longer stays. Occupancy rates in many areas reached 100% during the peak period from August 30 to September 1. Khanh Hoa Province led the remaining group, leveraging coastal resorts like Bai Dai, Doc Let, and Vinh Hy, along with Tran Phu Street (Nha Trang) and its islands, combined with new products and promotional offers from entertainment complexes. In Hai Phong, culinary tourism (food tours) continued to attract visitors, with many establishments reporting 80% room occupancy during the peak three days from August 30 to September 1. Ninh Binh Province achieved a 93.5% revenue increase compared to 2025, with its heritage, cultural, and eco-tourism products remaining key attractions. This year's tourists showed a tendency to combine multiple destinations and opt for overnight stays. Hoa Lu, Tam Coc, and some coastal areas saw room occupancy rates of 90-100% on peak days. Sites related to national history also drew large crowds. On the morning of September 2 alone, approximately 30,000 visitors paid respects at President Ho Chi Minh's Mausoleum in Hanoi, with people queuing for nearly a kilometer under the sun. In Nghe An Province, the Kim Lien relic site welcomed tens of thousands of visitors for sightseeing and incense offerings.