Cambodia Taps Influencers for Authentic Travel Promotion, Bolstering Digital Tourism Strategy
Culture

Cambodia Taps Influencers for Authentic Travel Promotion, Bolstering Digital Tourism Strategy

Cambodia is intensifying its digital tourism promotion by collaborating with content creators and influencers to showcase "authentic travel" experiences, including cultural heritage and community-based tourism, as part of a strategy to boost the economy, which the government terms "Green Gold."

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