Hatari Fans Target European Market, Aiming for Global Expansion at IFA Berlin 2026

Thai home appliance manufacturer Hatari has announced its full-scale entry into the European market. The company will exhibit at "IFA Berlin 2026," one of the world's largest consumer electronics trade shows, to be held on September 5, 2026, aiming to establish itself as a global brand. Hatari is a long-standing fan manufacturer with a significant market share in Thailand, known for its quality and innovation. This move to challenge the new frontier of the European market is expected to further enhance the company's international competitiveness. IFA Berlin is a global platform for the latest consumer electronics and technologies, and showcasing products here presents an excellent opportunity for Hatari to directly appeal to European consumers. The company intends to seize this opportunity as a crucial step in expanding high-quality Thai-made home appliances worldwide.