Laser Rejuvenation Ads Criticized for Exaggeration

Numerous beauty establishments in Vietnam are making exaggerated claims about laser treatments, promising 'instant rejuvenation' and even 'turning back the clock by 10 years.' Experts are cautioning that these advertisements are misleading, potentially leading individuals seeking aesthetic improvements to harbor unrealistic expectations and incur unnecessary expenses. Associate Professor, Dr. Van The Trung, President of the Ho Chi Minh City Society of Laser Medicine and Laser Surgery, stated at the society's 3rd annual scientific conference on August 2nd that lasers and energy-generating devices have long been utilized across various medical specialties, including dermatology, aesthetics, ophthalmology, surgery, otolaryngology, orthopedics, and rehabilitation. In recent years, this technology has been integrated with regenerative medicine to enhance treatment efficacy. However, not all applications have sufficient scientific evidence to confirm their effectiveness. Dr. Trung noted that regenerative medicine, encompassing stem cells, stem cell-derived products, and biomaterials, shows significant potential but still faces numerous limitations. A large portion of current research is small-scale and lacks robust evidence for consistent therapeutic outcomes. Therefore, combining lasers with regenerative medicine requires further large-scale studies and standardized protocols before widespread adoption. Regarding advertisements claiming rapid rejuvenation through lasers or regenerative medicine, Dr. Trung explained that low-level lasers do stimulate tissue repair and regeneration, but the effects are gradual, not instantaneous. Low-level lasers modulate the biological environment to facilitate the body's natural regeneration, rather than immediately destroying and replacing tissue. Consequently, results take time and depend on correct indications, treatment parameters, and individual patient conditions. Experts point out that varying protocols and energy levels in different studies lead to diverse outcomes, urging a cautious approach to advertisements touting 'spectacular' results. In aesthetic applications, lasers are effective for specific indications like treating pigmented lesions, vascular abnormalities, and hair removal, significantly improving appearance and quality of life. However, not all dermatological issues respond optimally to lasers. For conditions like melasma, influenced by hormonal factors, sun exposure, genetics, and lifestyle, laser treatment alone may not yield the best results. Patients often require a combination of topical medications, oral drugs, sun protection, and lifestyle changes for better outcomes. A concerning reality highlighted by experts is the prevalence of facilities overstating laser capabilities while employing inadequately trained personnel. Dr. Trung warned that high-power laser devices can cause eye damage if not used according to safety protocols. Incorrectly chosen treatment parameters also risk uneven skin pigmentation, hyperpigmentation, infection, or scarring. 'The more advanced the equipment, the more specialized the training required. One cannot simply buy a machine and use it without professional knowledge,' he emphasized. Laser operators must undergo training at universities and hospitals and gain practical experience under supervision before becoming proficient with specific devices. Concerning advertisements like '10 years younger after just one treatment,' Dr. Trung asserted these are mere marketing tactics. No device can make someone 10 years younger, nor is there a standard measurement for such a claim. Even high-power lasers require time for tissue regeneration. Any immediate effect from a single session is not permanent, as the aging process continues. He advises the public not to base aesthetic decisions solely on advertisements but to thoroughly research indications, treatment facilities, and the qualifications of equipment operators. Exaggerated claims not only create false expectations but can also lead to disputes when results fall short. Associate Professor, Dr. Nguyen Thi Ngoc Dung, President of the Ho Chi Minh City Medical Association, commented that the advancements in lasers, energy devices, and regenerative medicine are opening new therapeutic avenues. However, the trend in modern medicine is to apply these technologies based on scientific evidence, appropriate indications, and interdisciplinary collaboration to achieve superior treatment outcomes, minimize invasiveness, and enhance patient quality of life. Information Source: VnExpress