
General articles are free for 24 hours after publish.
Stratworks Dominates Philippine Quill Awards, Cements Brand Communication Prowess
Stratworks, a Philippine marketing agency, has secured multiple accolades at the 22nd Philippine Quill Awards. The wins, particularly for collaborative campaigns with Jollibee and PLDT, highlight the agency's success in fostering deep brand connections and delivering tangible results.
MANILA, Philippines — Stratworks, a leading marketing agency based in the Philippines, has clinched multiple prestigious awards at the 22nd Philippine Quill Awards, underscoring its exceptional communication strategies and execution. These latest wins follow a strong second quarter showing at the Marketing Excellence Awards and the Stevie International Business Awards, further solidifying the agency's continued growth and impact across various brands and industries. Notably, Stratworks secured five co-shared wins with fast-food giant Jollibee. Among these was an Excellence Award in the Marketing, Advertising and Brand Communication category for the Jollibee Kids Values Meal initiative, which transformed iconic toy lines into educational tools to foster parent-child bonding. Additionally, the agency received four Merit Awards for campaigns such as Bida Best, Bida Pinoy, celebrating Filipino talent across sports, beauty, and the arts; Project 1000, where Jollibee supported ultra-runner Natalie Dau's 1,000 km run across Luzon; and #JOYDelivered, a digital engagement campaign. Donna Nievera-Conda, president and co-CEO of Stratworks, stated, "These wins recognize campaigns designed to forge deep connections and drive tangible impact. From instilling values in children to sparking meaningful conversations for leading brands, our focus remains on craft and purpose—ensuring communication makes brands truly matter in everyday lives." The agency's strategic expertise was also highlighted in its partnership with PLDT, contributing to over nine award wins. This included Excellence Awards for Madiskarte Moms PH under Corporate Social Responsibility and PLDT Home Fiber Netflix for Marketing, Advertising and Brand Communication. These achievements were instrumental in PLDT being named Company of the Year. Meanwhile, Xiaomi also received accolades for its Xiaomi All-Star Summer Concert and REDMI Note 14 Launch, recognized under the Special and Experiential Events and Marketing, Advertising and Brand Communication categories, respectively. Mark Christian Parlade, Managing Director of Stratworks, commented, "Building on a strong Q2, these wins reflect Stratworks’ continued evolution as an agency—bringing together strategy, creativity, storytelling, and reputation to build lasting relevance and trust for the brands we partner with." These numerous recognitions add to a growing body of work that demonstrates the agency's ability to create ideas that move people, strengthen brands, and deliver meaningful impact. More than just a continuation of its awards momentum, they reflect Stratworks’ commitment to creating communications that earn attention, build trust, and make brands matter. For inquiries on building impactful work, contact [email protected]. Editor’s Note: This is a press release from Stratworks. It is published by the Advertising Content Team that is independent from our Editorial Newsroom.
Original source
Philstar Business