Woori Bank, Daiichi Life Mark 1 Year of Bancassurance Partnership, Expanding Financial Protection Access in Cambodia
Woori Bank and Daiichi Life Cambodia celebrated the first anniversary of their bancassurance partnership, aiming to expand access to financial protection. The collaboration has protected over 2,200 customers and their families, with a total sum insured exceeding USD 18 million.
Phnom Penh, July 08, 2026, Woori Bank and Daiichi Life celebrate the first anniversary of their bancassurance partnership, reflecting a shared commitment to empowering more Cambodian families through greater access to financial protection. In just one year, the partnership has helped protect more than 2,200 customers and their families, with a total sum insured exceeding USD 18 million. Beyond these figures are real people and families who now have greater confidence and support in preparing for life’s uncertainties. Since the launch of the partnership, both companies have worked closely to combine Woori Bank’s trusted customer network with Daiichi Life’s protection expertise, creating more convenient access to life insurance solutions for customers across Cambodia. Moving forward, both organizations remain committed to expanding their reach and bringing protection solutions to more customers. To better meet customers’ evolving needs, the partnership has recently expanded its product portfolio to include comprehensive solutions ranging from life and credit protection to healthcare coverage, notably the new SMARTCare Medical plan. Commenting on the milestone, Mr. Ju Sug Kang,CEO of Woori Bank Cambodia, added,“This partnership enables us to go beyond core banking services by providing our customers with more comprehensive solutions to support their financial journeys. Together with Daiichi Life, we can better respond to customers’ evolving needs and provide a more complete financial experience. We look forward to strengthening this partnership and creating even greater value for our customers and communities across Cambodia.” Mr. Mah Kin Yoong, CEO of Daiichi Life, said, “We are proud of the dedication and teamwork behind this milestone. Together with Woori Bank’s management and team, we remain committed to supporting the Insurance Regulator of Cambodia and the National Bank of Cambodia’s efforts to advance financial inclusion through bancassurance. We look forward to further strengthening this partnership and bringing financial protection closer to more Cambodian families.” About Woori Bank (Cambodia) Plc. Woori Bank (Cambodia) Plc. is one of the fastest-growing commercial banks in Cambodia, backed by over 30 years of experience in delivering diverse financial services nationwide. Following its official transition to a full-fledged commercial bank in January 2022, the bank has rapidly expanded its footprint. As of December 2025, the bank operates 140 branches, employs more than 3,500 staff, and serves over 550,000 customers across the country. Woori Bank maintains a robust financial position, boasting a total asset value of $1.3 billion USD, a loan portfolio exceeding $1 billion USD, and customer deposits reaching $739 million USD. Woori Bank (Cambodia) Plc. is a wholly owned subsidiary of Woori Bank (Korea), a leading South Korean commercial bank established in 1899. Supported by a vast global network spanning 24 countries and 466 branches worldwide, the parent company is a key affiliate of Woori Financial Group. As of December 2025, Woori Financial Group boasts total assets of $462.7 billion USD alongside highly stable credit ratings, including A+ from S&P, A1 from Moody’s, A from Fitch, and AAA—the highest possible grade in South Korea. “Woori Bank, Your Smart Choice in Finance!” About Daiichi Life Daiichi Life Insurance (Cambodia) PLC. (“Daiichi Life Cambodia”) is a rapidly growing life insurer in Cambodia in just over 7 years and has been recognized as “International Life Insurer of the Year – Cambodia” for 2 consecutive years, 2023 and 2024. The company has also been named the “Best Companies to Work for in Asia” and “Most Caring Company” for 2024 by HR Asia. Daiichi Life Cambodia is a subsidiary of Daiichi Life Holdings, Inc. (“DLHD”), a leading Japanese life insurer with over 123 years of experience, and a listed company on the Tokyo Stock Exchange. Founded in 1902, DLHD has always been committed to partnering with all stakeholders to create a brighter future for all. The company brings the same commitment to Cambodia by offering tailored life insurance solutions designed to meet your needs. As your lifetime partner, they are here to support your financial well-being for life. At Daiichi Life Cambodia, their core values – We care, We do what’s right, We innovate – guide every business decision they make. *Daiichi Life Group has strong fundamentals, solid capital base with total assets of USD464.3 Billion and the Premium and other income of USD45.3 Billion. (As of 31st March 2025)
多角的分析
この提携は、カンボジアにおける金融包摂の拡大というマクロ経済的な目標に合致しており、保険という金融商品の普及を通じて、家計の安定化と消費の潜在的な増加に寄与すると考えられます。特に、医療保険の拡充は、医療費負担の軽減に繋がり、家計の脆弱性を低減させ、経済活動への参加を促す可能性があります。
ウリ銀行と第一生命のバンカシュアランス提携の成功は、カンボジアの金融サービス市場における、特に保険分野への投資魅力を高めるシグナルとなり得ます。両社の強固な財務基盤と実績は、他の金融機関や保険会社にとって、市場参入や提携のモデルケースとなり、さらなる資本流入を促す可能性があります。
この提携は、カンボジアの一般市民、特にこれまで十分な金融保護にアクセスできなかった層にとって、生活の安定に直接的な影響を与えます。家族の将来設計や予期せぬ病気・事故への備えが可能になることで、精神的な安心感が増し、教育や事業への投資といった前向きな行動を促す可能性があります。地方部へのサービス拡大も期待されます。
このバンカシュアランス提携は、カンボジア市民、特にこれまで十分な金融サービスにアクセスできなかった層にとって、生活の安定に直結する重要な進展です。家族の将来設計や、病気・事故といった予期せぬ出来事への備えが可能になることで、精神的な安心感が増し、教育や小規模事業への投資といった、より前向きな生活設計を後押しする可能性があります。特に、地方部や所得の低い層へのサービス拡大が期待されています。
背景・歴史的文脈
カンボジアでは、長年の紛争を経て、経済発展とともに金融インフラの整備が急務となっています。特に、国民の多くが十分な金融保護を受けられていない状況に対し、政府は金融包摂の推進を政策の柱の一つとして掲げています。バンカシュアランスは、銀行の広範な顧客ネットワークを活用し、保険商品の普及を効率的に進める手段として注目されており、2010年代以降、国内外の金融機関がこの分野に参入・拡大しています。ウリ銀行と第一生命の提携は、こうした政策的背景と、両社のカンボジア市場での事業拡大戦略が合致した結果と言えます。
原文ソース
Phnom Penh Post