Vietnam's MICE Tourism Seeks New Opportunities at Global Summit in Moscow

The upcoming Global MICE (Meeting, Incentive, Conference, Exhibition) Tourism Summit in Moscow, Russia, in 2026 is poised to offer new opportunities for Vietnam's MICE tourism sector. This summit will convene businesses, industry associations, event organizers, travel agencies, MICE service providers, tourism management bodies, and leading experts from BRICS nations and countries of the Global South. It is expected to serve as a bridge to foster high-level dialogues and contribute to the development of Vietnam's MICE industry. Domestically, Ho Chi Minh City is beginning to see the effectiveness of its initial MICE tourism support policies, while Da Nang is actively promoting its MICE tourism offerings at the OTM 2026 International Tourism Fair. These initiatives highlight Vietnam's MICE tourism sector's efforts to capture the shifting trends in business travel and leverage growth opportunities. With its strategic location, economic growth, and rapidly developing infrastructure in recent years, Vietnam is enhancing its appeal as a destination for international MICE events. Its role as a hub connecting Asian and global markets could be particularly advantageous in attracting MICE tourism. Source: Nhan Dan