"Sao Vàng Đất Việt" Award Seeks Corporate Input for Brand Value Enhancement

The "Sao Vàng Đất Việt" (Vietnam's Star on the Land) award, held for 23 years, has established itself as one of the most prestigious accolades within Vietnam's business community. The Vietnam Young Entrepreneurs Association has now introduced a survey process targeting businesses to systematize the award's value and recognize concrete proposals from the corporate sector. This initiative aims to maintain the award's prestige and contribute to enhancing the brand value of Vietnamese enterprises. Notably, it is indicated that several new, contemporary criteria will be added to the "Sao Vàng Đất Việt" award in 2026. Such efforts represent a significant step in further identifying and encouraging excellent companies driving Vietnam's economic growth and boosting their international competitiveness. The "Sao Vàng Đất Việt" award is also positioned as part of the Vietnamese Communist Party's economic development strategy, supporting domestic industry promotion and increasing the presence of Vietnamese companies in the global market. Among past award recipients, there have been cases demonstrating ripple effects across the economic sphere, such as strengthened cooperation with the Bank for Investment and Development of Vietnam (BIDV).