Luxury Hotel Features Mooncakes on Fashion Runway, Reinterpreting Tradition
Le Méridien Saigon in Ho Chi Minh City has showcased its traditional mooncake packaging on a fashion runway. The 'Khởi Hội Long Giang' collection, inspired by Vietnam's riverside festivals, merges art, fashion, and gifting, aiming to elevate mooncake boxes from single-use items to decorative pieces and accessories.
This article requires PRO
This article is outside the free access window or is a special report. PRO unlocks it and the full archive.
Related articles
- Vietnam's International Arrivals Recovering, Boosting Tourism Targets
Vietnam welcomed 17.7 million international visitors from January to September, achieving 71% of its 2026 target of 25 million. Growth is particularly strong from European markets, indicating a diversification of the tourism landscape.
- Muong Lo Culture and Tourism Festival to Showcase Thai 'Xoe' Dance
The Muong Lo Culture and Tourism Festival, themed 'Essence of Thai Xoe Dance - Colors of the Northwest,' will be held in Vietnam's northwestern Lao Cai province from October 16-21, 2026. The event commemorates the 5th anniversary of Thai Xoe dance's inscription on the UNESCO Intangible Cultural Heritage list, aiming to preserve tradition and boost regional tourism.
- Vietnam, Panama Forge Closer Ties with Focus on Culture, Tourism, Security Cooperation
Vietnam and Panama are strengthening their bilateral relationship with the signing of cooperation agreements in culture, tourism, and security. The Panamanian President's visit aims to make the traditional friendship between the two nations more substantive.
- Vietnam Embraces Digital Transformation for Cultural Heritage Preservation
Vietnam is leveraging digital transformation as a key tool to preserve and promote traditional cultural values, particularly the Muong ethnic group's Mo Muong, at risk of fading. This initiative also contributes to local economic independence and enhancing the nation's international standing.