DANA Leads as Most Used Digital Wallet in Indonesia, Followed by Gopay and ShopeePay
Technology
2026年7月28日
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VOI English

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DANA Leads as Most Used Digital Wallet in Indonesia, Followed by Gopay and ShopeePay

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A recent survey on the most frequently used digital wallets in Indonesia reveals DANA leads with 72% usage, followed by Gopay (60%) and ShopeePay (46%). The growing adoption of cashless transactions and the respective company ecosystems are driving this usage.

A survey conducted by Jakpat in November 2025, involving 1,945 respondents nationwide, has revealed the most frequently used digital wallets in Indonesia. DANA emerged as the leading e-wallet with a 72% usage rate, followed by Gopay at 60% and ShopeePay at 46%. The shift towards cashless transactions is increasingly evident as modern society embraces the convenience of digital payments. E-wallets offer a practical alternative to carrying cash, allowing for swift transactions via smartphones, thus saving valuable time. Enhanced security features in these applications further contribute to user confidence and the growing popularity of digital wallets. DANA's dominance is attributed to its flexible money transfer capabilities without administrative fees and its quick account registration process. Gopay leverages the strong ecosystem of Gojek and Tokopedia, facilitating a seamless experience for ride-hailing and online shopping. ShopeePay's appeal is boosted by its integration within the Shopee e-commerce platform and its ShopeeFood delivery service, particularly attracting younger users with promotional offers. OVO secured the fourth position with 27% usage, benefiting from its extensive network of offline merchants. LinkAja followed with 5%, noted for its functionality in public transportation payments, supported by a state-owned network. Experts advise users to choose digital wallets that align with their primary needs, rather than solely following trends or short-term promotions. Maintaining vigilance against phishing and safeguarding PINs, passwords, and One-Time Passwords (OTPs) are crucial for secure transactions. Information Source: VOI English

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