Thailand Promotes Koh Kret Red Tea as GI Product, Highlighting Traditional Production

The Thai Ministry of Commerce is actively promoting "Red Tea" from Koh Kret in Nonthaburi province, produced using traditional methods, as a Geographical Indication (GI) product. This initiative aims to boost the local economy by promoting the charm of Koh Kret's signature red tea both domestically and internationally. The most distinctive feature of Koh Kret's red tea is its production using ancient methods passed down through generations. This traditional process is said to create a unique flavor and aroma, achieving a quality that sets it apart from other teas. By certifying "Koh Kret Red Tea" as a GI product, the Ministry of Commerce aims to guarantee its quality and uniqueness, enhance consumer trust, and elevate its brand value. The GI system protects products produced in a specific region, whose quality and reputation stem from the region's natural conditions and traditional techniques. With GI certification, Koh Kret red tea is expected to be differentiated from counterfeit products, making it easier for producers to receive fair recognition and compensation. This could also contribute to the sustainable development of the local community. The Ministry of Commerce plans to increase the awareness of "Koh Kret Red Tea" through tasting events and promotional activities. Efforts will be intensified to appeal to domestic tourists and consumers interested in high-quality food products.