Vietnam Eyes Night-time Economy as New Tourism Growth Engine

Vietnam is focusing on revitalizing its night-time economy as a new growth engine for the tourism sector. Beyond being a mere add-on service, the night-time economy is expected to breathe new life into urban heritage sites and create opportunities for unique visitor experiences. Specifically, night-time events incorporating elements like art, light, and music can "awaken" existing landscapes, creating distinct attractions different from the daytime. This caters to the needs of middle- and high-end travelers seeking to experience cultural depth. In the capital, Hanoi, efforts are underway to offer night-time cultural experiences, allowing historical spaces to radiate new charm. This movement indicates that the night-time economy is becoming an important pillar in Vietnam's tourism strategy. Under Vietnam's one-party system, government-led economic development strategies are being promoted, and the upgrading of the tourism industry is seen as part of this effort. Amidst complex relations with China, diversifying the domestic economy and securing new revenue streams are crucial challenges for Vietnam. The development of the night-time economy could contribute to strengthening this economic structure.