Vietnam's iPhone 18 Pro price second highest in SEA, demand remains strong

The price of the latest iPhone 18 Pro in Vietnam has become the second highest in Southeast Asia, following Malaysia. The official retail price for the 256GB model stands at approximately $1,500, making it considerably more expensive compared to markets like the U.S., Canada, and Hong Kong. Despite the pricing, demand for the iPhone 18 Pro and Pro Max in Vietnam remained exceptionally strong. Thousands of customers lined up at authorized retailers in Hanoi and Ho Chi Minh City from as early as 6 a.m. ahead of the sales launch at 8 a.m. on the release day. Several retailers reported over 300,000 pre-orders for the two models combined, with the larger and more advanced Pro Max model attracting the most interest. The iPhone 18 Pro features a 6.3-inch display, while the Pro Max boasts a 6.9-inch screen. Both are powered by Apple's new A20 Pro chip and a 48-megapixel main camera. The models are available in four colors: black, silver, glacier, and burgundy. Under its one-party system, Vietnam prioritizes policies that balance economic growth with improving the quality of life for its citizens. The high interest in advanced technology products like smartphones indicates a growing middle class and increased purchasing power. However, high import taxes and currency exchange rates also contribute to the elevated domestic prices. Comparing iPhone 18 Pro prices across Southeast Asian countries, Malaysia offers the lowest at approximately $1,350, followed by Thailand (around $1,468), Singapore (around $1,492), Vietnam (around $1,500), and the Philippines (around $1,509). These price differences reflect variations in national tax systems and distribution costs. Information Source: VnExpress International