Thai Food, Event Sectors Unite for New Garden Complex

BarBQ Plaza, a leading restaurant chain in Thailand, has announced a partnership with the Bangkok International Trade and Exhibition Centre (BITEC) and SAMA Garden to jointly develop a new garden-style complex called 'BAR B GON PLANET GARDEN'. This project aims to create new value for customers by integrating dining and event spaces. BarBQ Plaza boasts a strong brand and customer base, having been a beloved yakiniku restaurant chain in Thailand for many years. BITEC, on the other hand, is one of Southeast Asia's premier international exhibition venues with extensive experience in hosting large-scale events and international conferences. SAMA Garden offers a garden area that harmonizes with nature, catering to relaxation and leisure needs. This collaboration will enable BarBQ Plaza to provide high-quality dining services during events held at BITEC, as well as offer unique dining experiences within SAMA Garden's lush environment. This is expected to not only enhance visitor satisfaction but also create new revenue streams. Especially in the post-pandemic era, interest in outdoor spaces and safe, comfortable experiences is growing, and this project addresses these market demands. 'BAR B GON PLANET GARDEN' aims to become a hub for new lifestyles and entertainment in Thailand, going beyond being just a dining facility or event venue. Further details regarding the facility's specifics and opening date are expected to be announced soon. Source: MGR Online (Business)