Artist promoting Vietnamese culture in Australia contributes to soft power enhancement

An artist of Vietnamese origin based in Australia is playing a significant role in bringing Vietnamese cultural identity closer to international audiences. In recent years, the Vietnamese government has placed a greater emphasis on leveraging the resources of its overseas Vietnamese community and enhancing its cultural soft power. Under this policy, overseas Vietnamese artists are becoming increasingly important in conveying Vietnamese cultural identity to international audiences. Within Vietnam's one-party system, the international promotion of culture is considered a crucial aspect of improving the nation's image and fostering friendly relations with the international community. In particular, the overseas Vietnamese community serves as a valuable bridge in introducing their home country's culture outside of Vietnam. Past examples include Vietnam's strong imprint at an Asian cultural festival in Canada, the bringing to life of Vietnamese cultural values in digital spaces through initiatives like 'Ban Sac' 2026, and the promotion of cultural values through online contests. These demonstrate Vietnam's proactive approach to showcasing its culture on the international stage. The activities of artists in Australia align with these strategies of the Vietnamese government, and they can be seen as playing a part in the country's cultural soft power strategy. Cross-border cultural exchanges hold the potential to contribute to the expansion of Vietnam's influence in the international community. Information source: VietnamPlus English