Vietnam Focuses on Sustainable Durian Export Value Chain

Lam Dong Province in Vietnam's Central Highlands is strengthening its efforts to build a sustainable durian export value chain. As part of this initiative, the province has invited internationally renowned culinary experts and chefs to develop innovative dishes that blend Dak Lak durian with the culinary traditions of Vietnam, Thailand, and Malaysia. These three nations are among the world's leading durian-producing and exporting countries, and this endeavor aims to explore new markets and enhance the value of durian. The participating chefs presented seven original dishes, ranging from appetizers to main courses and desserts. Dak Lak Province also showcased its processed agricultural products at the Malaysia International Food and Beverage Trade Fair 2026, held in Malaysia, seeking new opportunities in the rapidly growing Halal market. Vietnam's economy as a whole continues to show robust growth. Agro-forestry-fishery exports reached an estimated 35.88 billion USD in the first half of 2026, up 6% year-on-year. Notably, agricultural products, including durian, constitute the majority of exports through border gates in the northern province of Lao Cai, reaching 636 million USD and accounting for over half of the province's total border trade, a 62% increase from the previous year. Le Anh Trung, Chairman of the Dak Lak Durian Association, pointed out that while the Indian market is relatively new for durian, the growing middle and upper-income population with purchasing power presents potential to support premium fruit imports. This aligns with the World Bank's recommendation for Vietnam to shift from a growth model dependent on low-cost labor and foreign investment towards achieving high-income status through increased productivity, innovation, and the strengthening of domestic enterprises. The Vietnamese government, under its one-party system, prioritizes economic growth, and strengthening agricultural exports is a crucial strategy for improving citizens' livelihoods and earning foreign currency. Diversifying markets is also a key strategy for mitigating geopolitical risks, particularly in relation to China. Source: VietnamPlus English