Thailand Leads AI Optimism Amidst Growing Concerns Over Future Impact

Thailand leads global markets in AI optimism, with 72% of Thais reporting that AI has already transformed their daily lives, and 78% expecting even greater change in the next three to five years. Key Details: Thailand’s strong AI enthusiasm presents significant opportunities for businesses, but success requires balancing innovation with transparency, responsibility, and human-centered approaches to address legitimate concerns about privacy, bias, and workforce disruption. Essentially, Thais see AI as a proven driver of progress that is already improving their lives, which fosters a stronger belief in its future potential despite simultaneous concerns about job displacement and data privacy. According to the Ipsos AI Monitor 2026 report, 64% of Thai workers believe AI could replace their current job within the next five years. This places Thailand among the countries where concerns about job displacement are most pronounced. Key factors driving this optimism include: Thais are more optimistic about AI than the global average primarily because they have already experienced its tangible benefits in their daily lives and workplace, leading them to view it as a practical tool for improvement rather than a distant or abstract technology.