Is 1.5 Billion Baht Worth It? The Debate Over Thailand's 2026 World Cup Broadcast Rights
Economy

Is 1.5 Billion Baht Worth It? The Debate Over Thailand's 2026 World Cup Broadcast Rights

Debate intensifies in Thailand over the 1.5 billion baht cost for 2026 World Cup rights. With unfavorable time zones, experts urge the government to move beyond simple broadcasting and create a broader economic ecosystem.

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