Thai Tourism Faces Uphill Battle as Vietnam Gains Market Share
Thailand's tourism industry is struggling to meet its international visitor targets as Vietnam increasingly captures market share. Vietnam's competitive pricing and visa policies are giving it an edge over Thailand, which anticipates reaching 34 million visitors by 2027.
Read up to 3 eligible full articles per Japan day (JST) for free
Create a free account to open up to 3 eligible full articles per Japan calendar day (JST). Headlines and summaries remain available across ASEAN 7.
Related articles
- Chiang Mai Cancels 108 Flights for Yi Peng Festival Over Aviation Safety
Chiang Mai International Airport has announced the cancellation of 108 flights and rescheduling of 80 others during the Yi Peng lantern festival, citing aviation safety concerns due to the planned release of approximately 200,000 sky lanterns. The festival takes place from November 24-25.
- Pattaya Beach Ignites with Bikini Race and Halloween Thrills
The 10th Pattaya International Bikini Beach Race transformed Pattaya Beach into a vibrant Halloween-themed event on October 31, blending a 5km run with entertainment. The event aims to boost sports tourism and revitalize the local economy, drawing increasing attention annually.
- TAT Aims for 11 Million Long-Haul Tourists by 2027 Amid Rising Costs
The Tourism Authority of Thailand (TAT) is targeting 11 million long-haul tourists by 2027. However, rising travel costs pose a potential challenge to achieving this goal.
- Royal Khon Performance Celebrates Thai Heritage Through 'Sida'
Thailand's traditional 'Khon' masked dance performance, 'Sida,' will be held in November, celebrating the legacy of the late Queen Sirikit and aiming to preserve and pass on the classical art form.