Philippine 'Ber' Months Arrive, But Supermarket Sales Remain Sluggish Amid Household Budget Squeeze
Economy

Philippine 'Ber' Months Arrive, But Supermarket Sales Remain Sluggish Amid Household Budget Squeeze

The Philippines enters its famed 'Ber' months starting September, unofficially kicking off the Christmas season. However, persistent household budget pressures mean supermarkets anticipate sales to remain sluggish until December, with consumers prioritizing value and selective purchasing.

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