Thai Media Upskill in AI with Specialized Training by True Corporation

Bangkok – July 25, 2024 – True Corporation, a leading Thai telecommunications company, celebrated over 30 media professionals from leading professional organizations and news agencies who graduated from the first cohort of the "AI Mastery for Media by True" program. This specialized course is designed to equip journalists for the AI era. The intensive four-week training covered fundamental principles of Generative AI, methods for selecting appropriate tools for specific tasks, and distinguishing between areas where AI can provide support and those requiring human judgment. Participants also gained practical experience in prompt engineering using Claude for research, analysis, and content development, as well as information integration and summarization with Gemini Notebook, and designing AI workflows and automation for enhanced operational efficiency. As part of its commitment to becoming an AI-First Organization, True Corporation continues to leverage its expertise as a tech company, its technological knowledge, and its comprehensive digital ecosystem to continuously enhance AI skills among Thai citizens. The True Digital Academy serves as more than just a learning institution; it links technology and solutions to develop curricula applicable to real-world work. This initiative aims to enable professionals across various fields to leverage AI to boost their capabilities, create new opportunities, and achieve tangible growth. The company emphasizes the principles of "Responsible AI," focusing on the safe, transparent, and accountable use of artificial intelligence. Source: INN News