Economy
Dak Lak Province Hosts Durian Festival to Boost Regional Brand and Global Reach
Dak Lak Province in Vietnam's Central Highlands hosted its first-ever durian festival, aiming to enhance the brand value of its regional specialty and expand into international markets through various events including a digital map and a high-value auction.
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- Dak Lak Durian Festival Aims to Boost Vietnam's Agricultural Brand Globally
The Dak Lak Durian Festival is being held in Vietnam's Central Highlands, aiming to enhance the global recognition of its agricultural brands, especially with the recent opening of the Indian market for fresh durian exports. Durian exports reached nearly $1.1 billion in the first half of 2026, a 32% year-on-year increase.