Vietnam: Culture in Daily Life, Driven by Tourism, Sports, and Tech Innovation

To maximise its existing advantages, the city’s tourism sector has identified street food, combined with the development of the night-time economy, as a key priority. The rapid growth of tourism, together with the expansion of travel businesses and new tourism services, have created fresh challenges for state management, particularly in maintaining security and public order. The simultaneous implementation of large-scale infrastructure, urban upgrading and social housing projects will create additional momentum for Ho Chi Minh City's economic growth and support its double-digit growth target. Vietnamese esports team Secret Whales has won the 2026 League of Legends Championship Pacific (LCP) Finals after beating Chinese Taipei's CTBC Flying Oyster (CFO) 3-0 in Taipei, China, on August 30. Vietnam will face the strong Democratic People’s Republic of Korea (DPRK) in the first match of the AFC U20 Asian Cup 2027 qualification's Group C on August 31 evening. The shift highlights how technology is opening up new avenues for the development of the performing arts while bringing them closer to audiences. The delegation comprises top athletes competing in key sports including athletics, shooting, swimming, martial arts (wushu, karate, taekwondo and jujitsu), sepak takraw, rowing, canoeing, football, volleyball, golf, fencing and weightlifting. It will also include officials, doctors and international experts. The festival provides an opportunity to showcase the rich traditional cultures of the two countries, review five decades of friendship and cooperation, and look towards the future. The 2026 programme forms part of the “10 billion green steps – For a sustainable Vietnam” campaign, encouraging people to exercise while adopting greener habits such as saving energy, sorting waste, planting trees and reducing carbon emissions. 13-year-old Hoang Ngoc Han won the gold prize in the youth category with “The Lac Bird of Homeland”, a painting inspired by the Lac bird, a symbol of freedom, independence and enduring vitality associated with Dong Son bronze drums. Groups devoted to Vietnamese culture can be seen as voluntary “cultural cells” in society; their strengths lie in passion, in-depth knowledge and the ability to connect people with shared interests. Eugene Onegin will be staged in Ho Chi Minh City from October 21 to 24 at Hoa Binh Theatre and in Hanoi from October 28 to 31 at the Cultural Friendship Palace. The Prime Minister has decided to commend and grant an extraordinary reward to Vietnam's men's national football team following their outstanding achievement in successfully defending its ASEAN Huyndai Cup 2026 title. The village also launches two all-inclusive experience tour packages themed 'Dau Chan Ban Lang' (Village Footprints) and 'Ve Voi Dai Ngan Tay Nguyen' (Return to the Great Highlands) designed for school and university students'. After a nearly two-month journey filled with emotional matches at ASEAN Cup 2026, Kim and the “Golden Star Warriors” have closed the tournament with a memorable milestone - successfully defending their Southeast Asian crown and adding a new chapter to the history of Vietnamese football. UNESCO Representative to Vietnam Jonathan Wallace Baker outlines five priorities for heritage-driven development and previews the next phase of UNESCO–Vietnam cooperation as the two mark 50 years of partnership. “Tourism and Cultural Space – Integration and Outreach”, an exhibition highlighting the richness of Vietnam’s heritage, landscapes and tourism products, will be organised in the central province of Gia Lai in September as part of Visit Vietnam Year – Gia Lai 2026. The Tho Heritage House focuses on showcasing traditional Vietnamese embroidery through exhibitions, craft demonstrations and exchanges with artisans. Its products and artworks are created through collaboration between designers and highly skilled artisans from Quat Dong, a village renowned for its embroidery tradition. BeMyFriends announced on August 26 that it had signed a strategic partnership agreement with MMusic and launched mfan, an integrated fandom platform for the Vietnamese market. The two sides unveiled the mfan platform and formalised their partnership at an event marking the fifth founding anniversary of MMusic. Red national flags line streets across Vietnam, historical sites welcome large numbers of visitors, and a wide range of cultural and artistic activities create a special atmosphere during the National Day holiday. If properly developed, these elements could become distinctive tourism products for international visitors. The match ended 2-2, giving Vietnam a 4-2 aggregate victory over the two legs and confirming their successful defence of the ASEAN Cup title. Hanoi’s Van Mieu – Quoc Tu Giam and the Beijing Confucian Temple and Imperial College share many similarities in history, culture and educational traditions. Both are spaces that emphasise the importance of knowledge, learning and education, as well as the role of talent in the development of each country. The team of the Vietnam People’s Army (VPA) defeated the squad of Ho Chi Minh City's Department of Public Security in the final in Hanoi on August 25 to win the ASEAN Armies’ Open Volleyball Tournament 2026. Copyright, VietnamPlus, Vietnam News Agency (VNA) Editor-in-chief, Mr. Tran Tien Duan.