Cambodia Launches 'Tourism Roadmap to Russian Market'

The Cambodian Ministry of Tourism has officially launched the 'Cambodia Tourism Roadmap to the Russian Market,' an initiative designed to attract tourists from Russia. This roadmap aims to expand Cambodia's international tourism market, with a particular focus on increasing the influx of Russian visitors. The official launch ceremony took place on September 18, 2026, attended by Minister of Tourism, Thong Khon, and Russian Ambassador to Cambodia, Anatoly Borovik. Also present were Vladimir Palancica, Chairman of BRICS House Cambodia and Cambodia's Tourism Ministry representative in Moscow, along with representatives from the private sector, media, and content creators. Minister Thong Khon highlighted the crucial directives from Prime Minister Hun Manet for the Ministry of Tourism: to simultaneously maintain and strengthen existing key tourism markets while also exploring, expanding, and diversifying new potential markets. This dual strategy aims to reduce reliance on a few markets and enhance the resilience of Cambodia's tourism sector against regional and global shifts. The Minister emphasized that the Russian market holds significant potential, and Cambodia possesses abundant natural and cultural tourism products. The key task is to connect these potentials to create tangible tourist flows that yield mutual benefits. In the current tourism industry landscape, he noted, it is imperative not to wait for Russian tourists to discover Cambodia independently but to actively promote Cambodia's attractions to spark interest, encourage visits, and ultimately lead to direct tourism. Through the 'Cambodia Tourism Roadmap to the Russian Market,' it is strongly anticipated that this initiative will serve as an effective platform to promote Cambodia as an attractive tourist destination, strengthen public-private partnerships, and create new opportunities for business and investment. Specifically, it is expected to bolster tourism cooperation between Cambodia and the Russian Federation, thereby reinforcing the long-standing friendship and cooperative relations between the two nations. Minister Thong Khon affirmed that Cambodia is fully prepared to welcome the Russian market and stated that now is the opportune moment to more vigorously promote Cambodia within the Russian market. Source: CPP Cambodia