Vietnam to Launch Global Communication Strategy to Promote National Culture

Vietnam is set to vigorously implement a global communication campaign on digital platforms and social media to introduce its national culture to the world. The Prime Minister has recently issued a plan to organize "Vietnam Culture Day" for the period 2026-2030, emphasizing the goal of establishing culture as a spiritual foundation, a crucial internal resource, a powerful driving force, a pillar, and a regulatory system for the country's rapid and sustainable development. The Prime Minister has assigned the Ministry of Culture, Sports and Tourism to build a system of communication products for "Vietnam Culture Day" with rich content and diverse forms, suitable for the practical conditions of each region. This includes a brand identity, digital and multi-platform communication products, radio and television programs, press, and visual promotional products. The ministry is tasked with effectively utilizing social media and leveraging the roles of celebrities, influencers, and reputable community figures to deeply and widely disseminate the nation's history, national values, cultural values, family values, and the standards of Vietnamese people in the new era. To expand access and narrow the cultural enjoyment gap among the populace across regions and localities, the Prime Minister requires the application of modern technology in museums, libraries, theaters, exhibition centers, and cultural centers. On the annual "Vietnam Culture Day" (November 24), the Ministry of Culture, Sports and Tourism, along with localities, will organize a series of large-scale cultural, artistic, and sports events. The Prime Minister noted that these event series should harmonize tradition with modernity, encourage the application of modern performance technologies to create broad dissemination, and attract a large number of artists, artisans, and the public. The state will commission and create favorable conditions and spaces for intellectuals, writers, artists, and artisans to maximize their creative potential. Diplomatic cultural events will be organized at Vietnamese cultural centers abroad. Experiential tourist routes in heritage spaces, craft villages, and local communities will be developed alongside the revival of traditional festivals. Reading culture will be developed with a reader-centric approach. Models of reading spaces, open libraries, and creative and smart learning will be replicated and linked with community activities. The nationwide reading movement needs to be promoted to form sustainable reading habits and skills for the people. National Culture Conferences will be held every five years to evaluate the Party's policies, resolutions, directives, and conclusions on culture; the results of building culture and people in Vietnam in each phase; and solutions for building and developing culture to meet the requirements of the new era. Alongside organizing forums and scientific seminars to clarify the role and value and evaluate the effectiveness of "Vietnam Culture Day," the Prime Minister noted the need to promote in-depth research on the values and standards of Vietnamese people. Vietnam will vigorously implement the global communication campaign "Impress Vietnam" on digital platforms and social media, focusing on developing a network of cultural ambassadors and supporting overseas Vietnamese communities in introducing their national cultural identity to the world. Projects for translating and publishing Vietnamese literary and artistic works into foreign languages will be accelerated to bring the essence of Vietnamese culture to global art platforms. To become an attractive tourist and cultural destination worldwide, Vietnam will host large-scale international art events and annually organize Vietnam Culture Weeks in countries that are comprehensive strategic partners, strategic partners, or nations with a large number of Vietnamese residents and workers. Handicraft products bearing the cultural characteristics of Vietnam will be used as diplomatic gifts and exhibits at international events. In January 2026, the Politburo agreed to select November 24 annually as "Vietnam Culture Day," with the policy that this will be a public holiday for workers to have a paid day off. Three months later, the National Assembly passed a resolution designating November 24 as "Vietnam Culture Day," allowing workers to have a paid day off.