Thai Music Industry Aims for Global Stage in AI Era with Growth Strategies

The Cultural Promotion Agency (CEA) and IFPI Thailand have jointly organized an event titled "CEA x IFPI Thailand: Spotlight on the Music Economy," focusing on the current state of the music economy and growth opportunities in the AI era. The event aims to analyze the impact of AI technological advancements on the music industry and explore strategies for enhancing the competitiveness of Thai music content in the international market. In recent years, the Thai music industry has gained significant attention both domestically and internationally, driven by the proliferation of digital platforms and global promotion through social media. Notably, original songs by Thai artists, inspired by the success of K-pop, and music reflecting Thai culture have garnered a large fanbase, particularly across Asia. It is understood that the event discussed specific themes such as AI-assisted song production, streamlining copyright management, strengthening fan engagement, and creating new revenue models. This is expected to enable Thai music creators and related companies to effectively integrate AI technologies and further enhance their presence in the global music market. The Thai government considers the cultural content industry a key pillar of economic growth, and the internationalization of the music industry is a strategic initiative that also contributes to strengthening the country's soft power.