Vietnam Launches New Tourism Products to Boost Summer Travel

Vietnam is accelerating new initiatives to attract tourists during the summer holiday season across various regions. Efforts to provide diverse travel experiences are becoming more active, particularly through collaborations with cultural content such as music and film, and the introduction of sustainable tourism models. In the Central Highlands province of Lam Dong, tourism product development is progressing, leveraging unique landscapes like Da Lat's "Clay Tunnel." The Ta Xua region is also rolling out a campaign titled "Bringing Ta Xua to the world," aiming to establish its image as a "sea of clouds, majestic nature, and Mong cultural identity" by 2028. This is part of Vietnam's strategy to appeal comprehensively to regional characteristics, including culture and natural landscapes, rather than relying on single tourist attractions. Furthermore, the Vietnam Railways Corporation (VRC) is collaborating with Quang Tri province to develop railway tourism products that connect major heritage sites and scenic destinations in the north-central region. This aims to strengthen domestic tourist routes and deepen inter-regional connectivity. Quang Tri province is also focusing on attracting Russian tourists, targeting destinations like Ha Long Bay. Interest in sustainable tourism is also growing. Bach Ma National Park is striving to balance the development of ecotourism products, utilizing its rich biodiversity, with long-term nature conservation goals. Beyond conventional environmental impact reduction, the introduction of "circular tourism," which aims to regenerate ecosystems, preserve cultural heritage, and strengthen the resilience of local communities, is also being promoted. Hanoi aims to welcome over 9 million foreign tourists annually and has already achieved more than half of this target. This indicates the growth of the city's tourism industry and its increasing international appeal. Specifically, the introduction of special discounted tickets for young visitors (aged 25 and under) targets the development of new customer segments. Vietnam's tourism strength lies not in a single attraction but in the seamless combination of authentic experiences rooted in local culture. Colorful highland markets, traditional festivals, and centuries-old craft villages, all thriving as part of everyday life, attract travelers from home and abroad. The Vietnamese government is also working to build its brand as a new destination for Halal tourism by expanding Halal-certified services, strengthening international cooperation, and promoting business partnerships. This strategy considers attracting tourists from Islamic countries. These initiatives demonstrate that the tourism industry is positioned as a crucial pillar within Vietnam's economic growth strategy under its one-party system. Amidst complex relations with China, promoting international exchange through tourism is considered to contribute to economic diversification and the enhancement of soft power. Source: VietnamPlus English