BYD Tech Culture Fest Lands in Surabaya, Educating on EV and DM Technology

Following its success in three major cities, BYD continues its BYD Tech Culture Fest (TCF) 2026 series, now arriving in Surabaya. This event underscores the company's commitment to broadening public understanding of new energy vehicle (NEV) technology development in Indonesia. Held at Pakuwon Mall Surabaya, the festival merges technological innovation, local culture, and direct experiences, allowing Surabaya residents to get closer to BYD's EV and Dual Mode (DM) technologies. Luther Panjaitan, Head of Marketing, PR & Government Relations at PT BYD Motor Indonesia, stated, "The mobility character of Indonesian people, including in the East Java region, is very diverse. Therefore, we believe that technology needs to be felt directly so that people can understand how the innovation of new energy vehicles can answer various daily usage needs, ranging from urban mobility to long-distance travel or challenging terrain." He added, "Through BYD Tech Culture Fest, we want to provide an opportunity for the people of Surabaya to get to know and experience our flagship NEV technology, namely EV and Dual Mode (DM)." The choice of Surabaya as a host city is closely linked to its status as one of Indonesia's largest trading, industrial, and mobility hubs. As the main gateway to East Java, Surabaya offers an environment conducive to understanding how each technology functions and how its benefits can be realized in daily use. With the guidance of product experts, the public can gain a more comprehensive grasp of the efficiency, safety, performance, and flexibility offered by EV and DM technologies. A perennial attraction at the BYD TCF series is the vehicle exploration area, the B5 Obstacle Test Ride. This segment offers an interactive off-road experience, tackling extreme obstacles like a 35-degree incline, uneven roads, and a seesaw, all designed to showcase the vehicle's capability across diverse terrains. Here, visitors can test-ride the DENZA B5, experiencing its performance, stability, and comfort under challenging conditions. Furthermore, the Test Drive Area allows visitors to experience the driving dynamics of various BYD vehicles in everyday scenarios, from acceleration response and cabin comfort to handling and smart features that enhance the modern driving experience. Vehicles on display include the BYD M6 DM, BYD M6, BYD Dolphin, BYD Seal, BYD Sealion 7, BYD Atto 3, DENZA D9, and DENZA B5.