Thailand Promotes GI Fruits with Direct-from-Farm Fair

The Thai Department of Intellectual Property is organizing a "GI Fruit Festival" in collaboration with ICONSIAM and ICS Lifestyle Complex. The event will take place from July 16 to 22, 2026, providing consumers with the opportunity to purchase high-quality Geographical Indication (GI) certified fruits directly from their origins. The GI mark is awarded to products produced in a specific region using traditional methods, where their quality and reputation are attributed to geographical factors. In Thailand, many fruits, including mangoes, durians, and lychees, have received GI certification, contributing to the enhancement of their quality and brand value. This festival aims to widely promote Thailand's excellent agricultural products both domestically and internationally, thereby boosting farmers' incomes and revitalizing regional economies. It also seeks to offer consumers a safe, secure, and authentic taste experience. Source: MGR Online (Business)