Thailand Unveils Fruit Export Strategy, Targeting 330 Billion Baht and Premiumization
Thailand's Department of International Trade Promotion (DITP) has announced a strategy to boost fruit exports to 330 billion baht in 2024. The plan focuses on premiumizing durian and aims to increase its export volume to 1 million tons. It also includes developing new markets and leveraging digital commerce to enhance the global competitiveness of Thai fruits.
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