Supermarkets Boost Promotion of OCOP, Vietnamese Products
Economy
2026年7月13日
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Supermarkets Boost Promotion of OCOP, Vietnamese Products

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Vietnam's Ministry of Industry and Trade is enhancing trade promotion activities to boost domestic competitiveness, focusing on strengthening business capabilities. Supermarkets are expanding promotions for One Commune One Product (OCOP) and Vietnamese goods, supporting the shift to a digital economy and compliance with international standards.

Hoang Minh Chien, Deputy Director of the Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade, said trade promotion activities are undergoing a significant shift from broad-based support to more in-depth assistance, with enhancing business competitiveness at the core. Rather than merely facilitating participation in trade fairs or business matching events, current programmes focus on brand building, market intelligence, access to new technologies and compliance with international standards. E-commerce is becoming an essential pillar of the digital economy as Vietnamese businesses are shifting from online sales to building digital commerce ecosystems, connecting production, logistics, and distribution to expand their markets and participate more deeply in the global value chain. The move follows the approval of the national project on low-emission crop production for 2025–2035, with a vision to 2050. The initiative is now being actively implemented across the country, with local authorities playing a key role in turning policy into action. The figures recorded in the first half of 2026 just reflected positive short-term results. Long-term success would depend not only on the growth pace but also on the quality and resilience of the economy and the sustainability of growth engines. With the current trading band of +/- 5%, the ceiling rate applicable for commercial banks during the day is 26,481 VND/USD, and the floor rate 23,959 VND/USD. According to a recent report by BIDV Securities (BSC), these projects span residential and urban developments, airports, expressways, high-speed rail, industrial facilities and other strategic infrastructure. The advisory board will support research, provide policy advice and recommend strategic directions for the centre’s development, the VIFC-HCMC Executive Board said. Under the plan, Hanoi aims to maintain annual gross regional domestic product (GRDP) growth of 11% during 2026–2035 and 2036–2045, before easing to 5% during 2046–2065 and 4.5% during 2066–2085. The Ho Chi Minh City Development Joint Stock Commercial Bank (HDBank – HoSE: HDB) has successfully raised 721 million USD in an international syndicated loan from international financial institutions in the form of a Social Loan. Around the world, investors are increasingly choosing locations based not only on costs and logistics, but also on renewable energy, carbon performance, circular economy solutions and ESG standards, experts said. Vietnamese Ambassador to Brazil Bui Van Nghi informed that two-way trade reached 4.22 billion USD in the first six months of 2026, up 16.8% year-on-year. Brazil's exports to Vietnam exceeded 2 billion USD, rising 16.6%, while its imports from Vietnam totalled about 2.11 billion USD, an increase of 17%. The restored Kunming–Nha Trang route is expected to cater to growing travel demand and facilitate tourism, trade and cultural exchanges between Vietnam and China. Among the 218 economies assessed this year, Vietnam was one of only six to be upgraded to a higher income category by the WB Group. The move marks a notable milestone after 17 years in the lower-middle-income group, where Vietnam had remained since 2009. For Vietnam, the challenge is not simply adopting new technologies but ensuring that supply chains are sustainable and capable of generating long-term value. The company sold 172,299 motorcycles in June, up 4.7% from the same month last year, highlighting steady consumer demand even as the market gradually shifts towards greener transport options. For the first six months of 2026, motorcycle sales reached 515,743 units, up 0.6% year-on-year. Developed under a strategic cooperation agreement between the Vietnamese and Japanese governments, the nearly 1,000-hectare industrial park is expected to become the city's first eco-industrial park under the country's new regulatory framework. A key target is that by 2030, all concentrated agricultural, forestry and fisheries production areas will have access to essential services, including product traceability, quarantine, testing, quality certification, processing and market development. The move reflects growing international demand for stricter food safety, quality and traceability standards, which have become increasingly important for agricultural exports. The magazine said the VF 2 retails at 188 million VND (7,200 USD) with the battery included, making it one of the most affordable electric cars in the Vietnamese market. Vietnam's young population, dynamic market, and big growth potential are a perfect fit for the strengths that Korean micro-businesses bring in K-brands, technology, and service expertise, said KFME President Song Chi Young. It marked the first time an automotive brand in Vietnam has exceeded 100,000 vehicle deliveries in the first half. With auto loan interest rates remaining competitive, stable vehicle supply, and an increasingly diverse product range, Vietnam's automotive market is expected to maintain its growth momentum through the remainder of 2026. SUVs, MPVs, and hybrid vehicles are likely to remain the main drivers of overall market sales. To convert these opportunities into growth, it is a must for Vietnam to continue improving its investment climate, upgrading logistics and energy infrastructure, accelerating digital transformation and developing a highly skilled workforce that meets requirement of emerging technology sectors, an expert has said. Vice Chairman of the provincial People's Committee Nguyen Huu Que said ESG is no longer a communications message or a cost burden, but an essential requirement for accessing global capital. Gia Lai has chosen ESG as a pillar for building new competitive advantages and achieving sustainable development. Copyright, VietnamPlus, Vietnam News Agency (VNA) Editor-in-chief, Mr. Tran Tien Duan.

多角的分析

経済的影響

ベトナム政府は、国内産業の競争力強化とグローバルバリューチェーンへの統合を促進するため、貿易促進策を高度化している。特に、eコマースの活用とデジタルエコシステムの構築は、生産から流通までを繋ぎ、市場拡大と国際基準への適合を支援する上で重要である。世界銀行による所得階級の引き上げは、経済の質的向上と持続可能性への注力を示唆しており、これは単なる成長率だけでなく、経済の回復力や成長エンジンの持続性といった要素が評価されていることを意味する。今後、国際的な需要が高まる食品安全やトレーサビリティ基準への対応は、農産物輸出の拡大に不可欠となる。

投資家心理

ベトナムの経済成長と所得階級の引き上げは、投資家にとって魅力的な市場環境を示唆している。特に、ESG基準や再生可能エネルギーへの関心の高まりは、持続可能な投資機会を求める国際的な資本の流れを呼び込む可能性がある。自動車市場の成長や、韓国企業との連携によるK-ブランド、技術、サービス分野への投資は、新たな収益源となり得る。ただし、長期的な成功には、投資環境の改善、インフラ整備、デジタル変革の加速、そして高度なスキルを持つ労働力の育成が不可欠であり、これらは投資リスクを評価する上で考慮すべき要素となる。

社会的影響

ベトナム政府によるOCOP(一村一品)や国産品のプロモーション強化は、地域経済の活性化と国内消費の促進に貢献している。eコマースの普及は、地方の生産者にとっても新たな販売チャネルを開拓する機会を提供する可能性がある。一方で、国際基準への適合は、生産者やサプライヤーに対して品質向上やトレーサビリティ確保のプレッシャーを与える。これは、特に小規模な生産者にとっては、技術や資金面での課題となる可能性があり、政府や関連機関による継続的な支援が求められる。また、低排出農産物生産プロジェクトの実施は、環境意識の高まりと持続可能な消費へのシフトを社会全体で促す動きと言える。

市民の声

ベトナム国民にとって、スーパーマーケットでのOCOPや国産品のプロモーション拡大は、より多様で高品質な地元製品へのアクセスを容易にする。eコマースの発展は、消費者の利便性を高め、オンラインでの購買体験を向上させる。世界銀行による所得階級の引き上げは、経済全体の成長と生活水準の向上への期待を高める。しかし、国際基準への適合は、食品の安全性や品質向上に繋がる一方で、一部の製品では価格上昇を招く可能性も考えられる。また、自動車市場の成長は、消費者の購買意欲を刺激するが、環境に配慮した輸送手段への移行も同時に進んでおり、消費者の選択肢は多様化している。

背景・歴史的文脈

ベトナムは、ドイモイ政策(刷新)以降、市場経済化を進め、外国からの投資を積極的に誘致してきた。特に中国との経済的な結びつきが強い一方で、地政学的なリスクも認識しており、外交的には多角化を進めている。世界銀行による所得階級の引き上げは、長年の経済改革の成果を示すものであり、国内産業の高度化と国際競争力の強化を目指す政府の政策と連動している。OCOP(一村一品)は、地方の特産品をブランド化し、地域経済の活性化と農村部の所得向上を目指す取り組みであり、国内消費の促進と文化遺産の保護にも貢献している。

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