Vietnam's Q1 Online Spending Soars to $5.6B, Health Products Slow Amid Tighter Regulations
Vietnam's online shopping market recorded a gross merchandise value of $5.6 billion in Q1 2024 across four major platforms, with a 20% increase in item volume. While beauty products and fashion drove significant growth, health-related products experienced declines in both revenue and volume due to stricter regulations on quality and advertising.
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