Behind Jokowi's 'Blusukan': A Strategy to Bridge the Gap with the People
Politics

Behind Jokowi's 'Blusukan': A Strategy to Bridge the Gap with the People

Indonesian President Joko Widodo's frequent 'blusukan' (walkabouts) are more than just site inspections. They function as a strategic communication method to bridge the gap with the public and build political trust. This approach emphasizes the president's human side and fosters empathy for his policies.

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