Vietnam's Dam Sen Park Faces Stiff Competition from Modern Lifestyle Hubs
Diplomacy

Vietnam's Dam Sen Park Faces Stiff Competition from Modern Lifestyle Hubs

Dam Sen Cultural Park in Ho Chi Minh City reported a 17% decline in revenue last year, reaching 134 billion VND. Facing stiff competition from modern shopping malls and free public spaces, the operator is now pivotting toward digital experiences and Gen-Z engagement to revive the iconic destination.

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