Vietnam Focuses on Preserving Cultural Heritage While Embracing Modernization

Vietnam is increasingly focusing on preserving its rich cultural heritage while adopting innovative approaches to meet the demands of modern society. Initiatives across the country reflect Vietnam's national strategy of balancing tradition with the creation of new value. Digital technology is proving to be an indispensable tool for the preservation and dissemination of cultural heritage. Museums are integrating 3D displays, virtual tours, and AI assistants, offering the public new ways to connect more deeply with the past. Awards like the Make in Vietnam Digital Technology Product Awards, launched in 2020, encourage domestic digital technology development with potential applications in the cultural sector. In rural areas, markets where ethnic minority cultures thrive are functioning not just as trading posts but as hubs for cultural activities and community interaction. Mountainous markets in Dien Bien Province and cultural and tourism weeks in Son La Province's Moc Chau National Tourism Area provide opportunities to showcase unique local cultures and promote sustainable tourism. Specifically, in Son La's Long Sap region, the promotion of traditional culture and the expansion of tourism and trade are expected to contribute to the sustainable socio-economic development of the area. International cultural exchanges are also intensifying. The Asian Kun Khmer Championship, originating from Cambodia, was held in Can Tho City, bringing together athletes from 11 countries. In filmmaking, efforts are underway to bring stories of Vietnamese living abroad closer to international audiences, contributing to cinematic and cultural exchanges between Vietnam and Europe. Furthermore, Ho Chi Minh City is working to bring culture closer to everyday life by transforming public spaces and the arts into engines of creativity, community engagement, and sustainable development. This exemplifies how cultural policies within Vietnam's one-party system align with broader societal development goals. As Vietnam continues its economic growth, cultural heritage is being positioned not merely as a relic of the past but as a crucial resource for creating new economic opportunities and strengthening national identity. Building an ecosystem that links artisans, designers, businesses, technology, and markets will be key to both preserving traditional skills and creating economic prospects. Information Source: VietnamPlus English