Thailand Eyes China's 'Fresh Snacks' Market for Export Growth

Thailand's Ministry of Commerce is identifying the 'Fresh Snacks' sector in the Chinese market as a new export opportunity, aiming to expand the export of Thai food products. This market aligns with current Chinese consumer trends that emphasize health consciousness, freshness, and convenience, holding significant potential for Thai agricultural and processed food products. According to the Ministry, China's Fresh Snacks market reached approximately 18 billion yuan (about 130 billion baht) in 2025 and is projected to reach 40-50 billion yuan (about 200-250 billion baht) in 2026. This rapid growth spans a wide range of product categories, including freeze-dried fruits, fresh fruits, health-conscious snacks, dairy products, and beverages. Notably, tropical fruits in which Thailand has a strong advantage (such as durian, mango, coconut, and banana) and their processed products are expected to meet the Chinese consumers' demands for quality, safety, health, and new culinary experiences. The Ministry encourages Thai businesses to move beyond being mere raw material suppliers by enhancing product value through innovative processing technologies, attractive packaging designs, and compelling brand stories. This strategy aims to elevate Thai agricultural products from 'Thai Products' to 'Thai Brands,' transforming them into competitive goods that consumers will choose even at a higher price point. Under the concept of 'NEXT LEVEL,' the policy seeks to strengthen the international competitiveness of Thai food products by integrating quality, innovation, creativity, and Thai identity. Sales channels recommended include leveraging China's digital platforms and e-commerce, as well as expanding into convenience stores, supermarkets, and specialty shops. This will increase opportunities for Thai products to be considered across various stages of Chinese consumers' purchasing journey. Source: INN News