Vietnam's Soft Power Strategy: Elevating Cultural Industry and National Ambitions
Politics

Vietnam's Soft Power Strategy: Elevating Cultural Industry and National Ambitions

Vietnam aims to increase the cultural industry's contribution to GDP to 9% by 2045. At a recent conference, experts discussed leveraging the 'event economy' and enhancing global competitiveness, with the Director of the Performing Arts Department calling for a vision to reach the top three globally in soft power.

This article requires PRO

This article is outside the free access window or is a special report. PRO unlocks it and the full archive.