Vietnam's Cultural Identity Promoted Digitally Through 'Identity Program'

On September 15, the Ministry of Culture, Sports and Tourism launched the 'Identity Program.' This initiative aims to disseminate Vietnamese cultural values through digital platforms and simultaneously encourages the application of technology and Artificial Intelligence (AI) in cultural creation, research, and promotion. The program seeks to foster the vitality of folk culture in contemporary life and position Vietnam's unique identity within the global cultural essence. It is based on the understanding that Vietnam's cultural distinctiveness can serve as a driving force for national development. In conjunction with artistic programs celebrating Vietnamese Culture Day, the initiative will showcase a creative and rich cultural identity. It also provides opportunities to express the strong personality of Vietnamese culture through programs such as 'The Homeland is in the Heart.'