Shell Thailand Launches 'Shell V-Power Club' to Elevate Member Experience

BANGKOK – The Shell Company of Thailand Limited has launched the Shell V-Power Club, a new loyalty programme designed to reward Shell GO+ members who refuel with Shell V-Power, Shell’s premium-quality fuel featuring the company’s best fuel formulation. The programme offers a range of exclusive benefits and experiences designed to enhance both driving and everyday lifestyles, while delivering greater value on every journey. Available through the Shell Asia application, the Shell V-Power Club offers a wide range of benefits, including discounts on Shell V-Power fuel purchases and oil change services at Shell Helix OILCHANGE+ stations, 24-hour roadside assistance, complimentary vehicle inspections, points accumulation for rewards redemption, as well as special privileges from leading partners and exclusive members-only experiences. Members can also accumulate their Shell V-Power fuel purchases to progress through membership tiers and enjoy enhanced benefits. The programme features three membership levels—Silver, Gold, and Champion. Ms. Siriwipha Yuktadatta, Vice Executive Marketing Director – Mobility Business, The Shell Company of Thailand Limited, stated, “Throughout Shell’s more than 134 years of operations in Thailand, we have continuously invested in world-class innovation and technologies to develop products and services that deliver outstanding performance and exceptional customer experiences. We are delighted to launch the Shell V-Power Club, which reflects our commitment to rewarding customers who trust and choose Shell V-Power. Through a wide range of benefits designed to support both driving and everyday lifestyles, we aim to create greater value for drivers of all vehicle types. Furthermore, the programme also strengthens connections between our customers, partners, and brand, in line with the purpose of Mobility Business: ‘Make Life’s Journey Better.’” Starting today, customers can easily join the Shell V-Power Club by registering as a Shell GO+ member through the Shell Asia app and begin accumulating Shell V-Power fuel purchases from their very first fill-up. Existing Shell GO+ members who accumulated Shell V-Power fuel purchases between 26 June 2025 and 25 June 2026 will be automatically enrolled in the Shell V-Power Club. Their membership tier will be assigned based on their accumulated purchase volume during the qualifying period. Members can also check their membership tiers and available benefits via the Shell Asia app. Shell has also partnered with a variety of leading brand partners to deliver greater value and membership benefits that complement every aspect of our members’ lifestyles, spanning dining, health and wellness, travel, and leisure. Participant partners include McDonald’s, After You, MK Restaurants, Thanachart Insurance, Bangkok Hospital, Let’s Relax, JW Marriott, and Baan Khanitha restaurant. To celebrate the launch of the Shell V-Power Club, Shell GO+ members will instantly receive 2x bonus reward points upon refueling with Shell V-Power fuel with a minimum spend of 500 baht per transaction. This offer is limited to five transactions per member per month and is valid from today until 31 August 2026. Ms. Siriwipha further added, “Shell remains committed to continuously enhancing member benefits and expanding collaborations with our strategic partners to deliver even better experiences for our customers. We invite everyone to join the Shell V-Power Club starting today and enjoy privileges benefits designed to elevate both driving and everyday lifestyles, creating greater value in every journey.”