40-Year-Old Pepper Trees and the Geographical Indication 'Tien Phuoc'
In Tien Phuoc, Quang Nam Province, Vietnam, native pepper varieties from 40-year-old trees are being branded under the protected geographical indication 'Tien Phuoc.' Known for their unique aroma and spiciness cultivated in harsh natural conditions, challenges remain in expanding market access due to predominantly small-scale production.
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