40-Year-Old Pepper Trees and the Geographical Indication 'Tien Phuoc'

In the Tien Phuoc region of Quang Nam Province, Vietnam, native pepper varieties from 40-year-old trees are being promoted under the protected geographical indication 'Tien Phuoc.' The area is characterized by its challenging natural conditions, with rocky, low-organic soil on hilly terrain rather than fertile basalt. This environment fosters Tien Phuoc pepper, which, despite its small size, possesses a rich aroma and intense spiciness, with high piperine content confirmed by analysis. Local farmers have developed unique cultivation methods over generations, including east-west oriented planting for optimal sunlight and the use of organic fertilizers. However, production remains largely small-scale, posing significant challenges for establishing stable supply chains and expanding market access. While some enterprises are investing in large-scale cultivation and processing, strengthening regional cooperation is crucial. On April 29, 2026, Tien Phuoc pepper was registered with the geographical indication 'Tien Phuoc,' and regulations for quality control and brand protection were established. This ensures that only pepper produced within the designated area and meeting specific standards can use the name. While the geographical indication provides a legal basis for farmers to protect their product's reputation, realizing its full value requires securing disease-resistant and stable varieties, implementing unified production processes, ensuring traceability, and developing stable markets. The journey from 40-year-old pepper trees to the acquisition of geographical indication '00152' represents a product preserved through farmers' experience, scientific technology, and dedication. When quality is controlled and the name is used correctly, 'Tien Phuoc' will truly become a promise of its origin, reputation, and unique spiciness. Source: Nhan Dan