MC Group Sheds 'Legacy Jeans' Image, Targets New Gen with MCJ, AI, E-commerce for Future Growth
Thailand's leading fashion and retail conglomerate, MC Group, is shedding its 'legacy jeans' image to aggressively target the 'Gen New' demographic. The company is focusing on brand revitalization, particularly MC Jeans, alongside strategic investments in AI and e-commerce to build a new foundation for future growth.
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