Thai Gem and Jewelry Industry Bets on New Reality Show to Cultivate 'Soft Power'
Business

Thai Gem and Jewelry Industry Bets on New Reality Show to Cultivate 'Soft Power'

Thailand's OSMEP and GIT have launched 'THE CUT,' the first reality competition integrating design, business, and soft power. The program aims to discover and nurture next-generation talent, promoting the Thai gem and jewelry industry as a significant national soft power on the global stage.

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