Thailand Promotes GI Products with Nationwide Roadshow

The Thai Department of Intellectual Property has announced the "GI Market Roadshow," a nationwide event aimed at revitalizing local economies and promoting GI (Geographical Indication) products, which are excellent regional specialties of Thailand. The roadshow is scheduled to tour major shopping malls across Thailand, starting at Central Plaza Korat from August 3rd to 9th. The event will feature a curated selection of GI-certified products, including a diverse range of items such as food, handicrafts, and textiles, all leveraging unique regional resources from various parts of Thailand. To enhance the event's appeal, mini-concerts by popular Thai artists will be held. This will offer visitors an opportunity to enjoy entertainment alongside their shopping, thereby increasing interest in GI products. Through this roadshow, the Thai Department of Intellectual Property hopes to raise consumer awareness of GI products and provide producers with opportunities for new sales channels and brand value enhancement. The department also emphasized that the promotion of regional specialties is an essential element for the sustainable development of local economies.