Vietnamese Coffee Exports Gain Traction in EU Market

Vietnamese coffee exports are gaining traction in the European Union (EU) market. A recent report on the EU's agri-food trade highlights the importance for Vietnamese coffee exporters to enhance the verification of their coffee-growing data to meet sustainability requirements. Experts emphasize that this is crucial for securing market access and increasing export value. In June, Vietnam exported an estimated 150,000 tonnes of coffee worth $552.6 million. For the first half of the year, total exports reached 1.1 million tonnes valued at $4.78 billion. This strong export performance is further supported by the country's agro-forestry-fishery exports, which were estimated at nearly $42.6 billion by the end of July, up about 7% year-on-year. This achievement equals 57.6% of the annual target and reaffirms the sector's role as one of the country's economic mainstays. Vietnam's economic growth continues to attract high-quality investment from Asia, despite shifts in the composition of foreign direct investment (FDI). The Business Times of Singapore reports that Vietnam's move up the value chain is attracting substantial investment in the first half of 2026. This can be seen as an example of how Vietnam's economic development strategy under its one-party system is gaining the confidence of international investors. Furthermore, to maximize the long-term benefits of the EU-Vietnam Free Trade Agreement (EVFTA), Vietnamese businesses are recommended to move beyond relying solely on tariff incentives. Instead, they should invest in technology, green transformation, data governance, and traceability. This demonstrates Vietnam's commitment to enhancing its competitiveness in the international market and achieving sustainable development goals. Moreover, with Vietnam's commitment to achieving net-zero emissions by 2050, hydrogen, particularly green hydrogen, is seen as a strategic solution for decarbonizing sectors that are difficult to electrify, including heavy industry, long-distance transport, shipping, and aviation. Source: VietnamPlus English